PPC & Ads Packages Tailored for Your Business
Social media is where your audience lives — and our SMO packages are designed to help you connect, engage, and grow your brand presence across platforms like Facebook, Instagram, LinkedIn, and Twitter. Whether you’re a startup looking to build awareness or an established brand aiming to increase engagement, we have the right package for you.
Unlock the full potential of online advertising with targeted Pay-Per-Click (PPC) and ad campaigns designed to deliver qualified leads, boost conversions, and maximize ROI. At WebsFirm.com, our PPC & Ads Packages combine strategic planning, data-driven optimizations, and transparent reporting to help businesses of every size achieve measurable growth.
Ad Spend: Up to $1,500
1 Account Handling
Setup Fee: $299 one-time
Management & Optimization
✅ Dedicated account manager
✅ Weekly bid review & budget pacing
✅ Competitor & auction insights
✅ Ongoing ad copy testing
✅ Keyword expansion & pruning
✅ CTR, Quality Score & CPA improvement
✅ Bi-weekly performance report: clicks, CPC, impressions, CTR, conversions, cost/conversion.
Reporting
Platforms: Google Search, Display, Remarketing
Account setup & goal planning
Full keyword research + negative keyword strategy
Campaign creation (Search, Display & Remarketing)
Compelling ad copy (A/B tested)
Landing page & CTA suggestions
Ad extensions (sitelinks, call, location, etc.)
Mobile bid optimization (if site is mobile-friendly)
Conversion tracking & remarketing tag setup
What’s Included
Bronze $350/month
Ad Spend: : $4,000 – $7,000
5-10 Account Handling
Setup Fee: 15% Monthly Maintenance Fees
Management & Optimization
✅ Daily bid & performance monitoring
✅ Proactive competitor benchmarking
✅ Ongoing split testing of landing pages
✅ Quality Score optimization
✅ CPA & ROAS tracking
Reporting
Detailed fortnightly report with insights & next-step recommendations.
Platforms: Google Search, Display, Remarketing
Account setup & goal planning
Full keyword research + negative keyword strategy
Campaign creation (Search, Display & Remarketing)
Compelling ad copy (A/B tested)
Landing page & CTA suggestions
Ad extensions (sitelinks, call, location, etc.)
Mobile bid optimization (if site is mobile-friendly)
Conversion tracking & remarketing tag setup
Deeper keyword segmentation & custom audience
YouTube & Display placements strategy
Advanced remarketing lists (visitors, cart abandoners, etc.)
Geo-targeting & ad scheduling refinements
Call tracking integration
What’s Included
Silver $750/month
Ad Spend: : $7,000+
10-15 Account Handling
Setup Fee: 10% Monthly Maintenance Fees
Management & Optimization
✅ Daily bid & performance monitoring
✅ Proactive competitor benchmarking
✅ Ongoing split testing of landing pages
✅ Quality Score optimization
✅ CPA & ROAS tracking
Reporting
Detailed fortnightly report with insights & next-step recommendations.
Platforms: Google Search, Display, Remarketing
Account setup & goal planning
Full keyword research + negative keyword strategy
Campaign creation (Search, Display & Remarketing)
Compelling ad copy (A/B tested)
Landing page & CTA suggestions
Ad extensions (sitelinks, call, location, etc.)
Mobile bid optimization (if site is mobile-friendly)
Conversion tracking & remarketing tag setup
Deeper keyword segmentation & custom audience
YouTube & Display placements strategy
Advanced remarketing lists (visitors, cart abandoners, etc.)
Cross-device and audience targeting strategies
Full-funnel strategy (Search, Display, Shopping, Video)Google
Shopping/PLA setup & feed optimization
What’s Included
Gold $1000/month
Why Choose Our PPC & Ads Services?
Expert Campaign Strategy: Industry-specific keyword research, competitor analysis, and ad copywriting ensure your ads reach the right audience at the right time.
Budget Efficiency: We optimize bids, pause underperforming ads, and reallocate budget to high-converting keywords to reduce wasted spend.
Multichannel Coverage: From Google Search & Display to Facebook, Instagram, and LinkedIn ads, we tailor campaigns to your ideal customer’s online habits.
Transparent Reporting: Weekly and monthly reports showcase performance metrics—clicks, impressions, conversions, cost per acquisition (CPA), and ROI—so you always know where your ad dollars go.
Our PPC & Ads Process
Discovery & Goal Setting: Define campaign objectives, target markets, and KPIs to align ad strategy with business goals.
Strategy & Setup: Conduct in-depth keyword research, competitive analysis, and audience profiling, then build initial campaigns.
Creative Development: Craft compelling ad copy, engaging visuals, and optimized landing pages to drive clicks and conversions.
Launch & Monitor: Deploy campaigns across chosen channels, monitor performance in real time, and adjust bids and budgets for peak efficiency.
Optimization & Scaling: Use A/B testing, negative keyword refinement, and audience insights to continually improve ROI and scale successful campaigns.
Reporting & Insights: Deliver transparent, easy-to-understand reports with recommendations for ongoing growth and budget reallocation.
Your PPC & Ads Questions Answered (FAQs)
What is PPC and how does it work?
Pay-Per-Click (PPC) is an online advertising model where you pay only when someone clicks your ad. Ads appear on search engines or social platforms, and our team optimizes bids, keywords, and targeting to maximize conversions and ROI.
How much should I budget for PPC campaigns?
Monthly management fees start at ₹15,000. We recommend allocating at least ₹5,000–₹20,000 for ad spend depending on your industry and goals. Budgets can be scaled up as campaigns prove effective.
Which platforms do you advertise on?
Campaigns can run on Google Search & Display, Facebook, Instagram, LinkedIn, and YouTube. We select channels based on where your target audience spends time and your campaign objectives.
How long before I see results?
You can see initial traffic increases within days of launch. Meaningful conversions and ROI typically emerge after 2–4 weeks of optimization and A/B testing.
Can you manage my existing PPC account?
Yes. We can audit and optimize your current campaigns, restructure ad groups, refine keywords, and improve quality scores to get better performance for your existing budget.
What reporting will I receive?
Starter packages include weekly snapshots; Growth packages provide biweekly insights; Professional and Enterprise packages deliver detailed weekly reports with actionable recommendations and a dedicated dashboard.
Do you create ad creatives and landing pages?
Absolutely. All our packages include professional ad copywriting, graphic design for display/social ads, and optimized landing page templates to boost click-through and conversion rates.
How do you optimize campaigns?
We perform A/B testing on ad copy and creatives, refine negative keywords, adjust bids for high-performing terms, and reallocate budgets to campaigns delivering the best ROI.
Is there a long-term commitment?
No. Our services are month-to-month. You can pause, upgrade, or cancel at any time with a 30-day notice, giving you full flexibility to align with your marketing needs.
How do you ensure compliance with advertising policies?
Our team stays up to date with Google, Facebook, and LinkedIn ad policies. We review ads for prohibited content, ensure proper disclaimers, and maintain account health to prevent suspensions or disapprovals.
+91-6306894259
info@websfirm.com
117C Basera Bihar Kanchana Bihari Marg, Kalyanpur, Lucknow 226022
