Research indicates that 85% of customers rely on a company’s website as their primary source of information, and 53% of them favor self-service features such as an FAQ page.

This is completely expected in today’s fast-moving, AI-powered world, where information acts as the driving force of the 21st century. Users now expect immediate answers without having to wait for customer support teams.

This is precisely where the FAQ Page becomes essential. It allows users to access quick and reliable answers about your company, products, or services directly on your website.

A well-structured FAQ Page not only boosts overall user experience but also increases your visibility in Search Engine Results Pages (SERP), especially within the People Also Ask section. It can even be referenced in AI responses generated by Large Language Models (LLMs).

In this guide, we have curated top FAQ templates to help shape your next layout. You will also learn the essential elements every FAQ page needs to achieve stronger engagement and conversions.

What is an FAQ Template?

An FAQ template is a part of a website dedicated to answering questions that customers often ask regarding a business’s products, services, or policies.

The chief goal of the FAQ is to offer brief and clear solutions to the questions most often asked by customers, hence users are saved the time because they do not have to ask for support directly.

FAQs are usually divided into such topics as account management, payments, shipping, and troubleshooting – the categories thus formed help users to find the answers to their questions on their own and at the same time improve their experience with the brand.

Types of FAQ Templates

Explore versatile FAQ formats designed to organize information clearly and improve user experience across various platforms.

General Q&A layout
Product-specific FAQ
Troubleshooting guide FAQ
Customer service FAQ
Policy and compliance FAQ
Pre-purchase inquiry FAQ
Single FAQ Page
Homepage FAQ
Blog Post FAQ
Video FAQ
AI-Powered FAQ

Why Are FAQ Templates Important for Good Customer Service?

FAQs benefit customer care in a variety of significant ways:

Accessibility: An FAQ page is a resource available 24 hours a day and 7 days a week when customers can find answers on their own at any time, thus; it is especially beneficial for international users or people coming from different time zones.
Accuracy: The FAQ page should be a single source of truth, offering customers answers to general questions.
Customer Satisfaction: Customers want to solve their problems in the shortest possible time. A well-designed FAQ page gives them access to the proper solutions in no time.

What Should an FAQ Page Include?

To make an FAQ page work, it is necessary to infuse that page with such components that help users see the answers to their questions without the intervention of a third party.

A comprehensive FAQ includes the following elements:

Clear and Concise Questions
Concise Answers
Categories for Better Organization
Search Functionality
Links to Additional Resources
Contact Information

Where Can You Publish an FAQ Template?

In order for your FAQ templates to be as effective as possible, it has to be very accessible to customers. The following are some of the most convenient places from which you can publish your FAQ page:

Main Website Navigation:

Put a link to your FAQ page in your website’s main navigation menu. That way, visitors will be able to find the page easily from anywhere on your site.

Product or Service Pages:

Including a mini FAQ section for targeted products or services is a great idea. On the product page, answer common questions that are related to that product or service directly.

Checkout Process:

People may be wondering about shipping, payment methods, or promotions while they are in the process of checking out. Putting a link to your FAQ page here can help solve any problems that may arise and thus, prevent cart abandonment.

Customer Account Portal:

If there is a customer portal or dashboard in your business, then putting an FAQ section in it might be an idea worth considering. As a result, current customers will be able to find solutions to account-related problems, billing questions, or order tracking.

Social Media and Email Signatures:

Another way to link your FAQ page is by utilizing social media profiles and email signatures. Posting specific FAQ links on social media channels may attract potential visitors to your site and, at the same time, shorten the time required for the resolution of customer ‍‌‍‍‌‍‌‍‍‌issues.

18 FAQ Templates Examples

To‍‌‍‍‌‍‌‍‍‌ give you a better understanding of how a great FAQ page can be, here are 18 examples of the best FAQ pages:

1. AdEspresso

AdEspresso, a tool that is widely used for Facebook and Instagram advertising, presents a very straightforward and user-friendly FAQ template. Everything on the page is centered and straightforward with no irrelevant distractions.

It shows a dozen questions, each connected to a follow-up blog or article, that gives more explanation and available resources.

Along with that, without a doubt, if the clients cannot find the answer by themselves, from the FAQ page, they can easily go to the other convenient resources and also directly the customer support department for help.

What separates AdEspresso’s FAQ page from others is the factor of confidence and simplicity, which facilitate people to find solutions to their issues without losing their part due to too much information.

2. Adobe Creative Cloud

The FAQ page of Adobe Creative Cloud is so friendly that a user can get the info they want in a jiffy by using plenty of options. The major feature of the page is a search box located at the zenith through which the user can enter his query and get the result instantly.

Moreover, a sidebar menu arranges questions into different sections, e.g., bank, account administration, and product-related topics etc., thus providing an economical way to use those resources.

This framework gives the users strong assurance that they will be able to get the needed information in the shortest time and without going through lengthy questions.

For those who are challenged with complicated questions, a virtual assistant is also available on the site to give an interactive experience and lead users to their desired solutions, thus providing a flawless journey.

3. Airbnb

The focal point of the FAQ page of Airbnb is the format of the knowledge base. To simplify matters, the company has divided the topics into only two branches for the FAQs template of hosts and guests, respectively.

Also, each branch covers a select group of frequently asked questions along with the links to far-reaching resources.

Airbnb is performing at its peak level by the use of visuals and videos to present those difficult topics such as booking policies or listing management.

In addition, the page has community forums where users may communicate with other hosts to trade advice and tips, thus supplying a lively experience that extends beyond the limits of static FAQ answers.

4. Airtable

Airtable’s FAQ page is integrated with content from its extensive help center, which offers users the option to look for answers across different topics such as tutorials, troubleshooting guides, and frequently asked questions.

The FAQ part in this case is very well thought out, with queries classified into pertinent topics, thus making it very convenient for users to identify the solutions they need.

The feature that grabs one’s attention most on Airtable’s site is its support portal that can be searched for queries and thus, in a jiffy, the answers are at users’ fingertips without going through different pages.

By embedding detailed guides along with the FAQ, Airtable further optimizes the self-instructional nature of its ‍‌‍‍‌‍‌‍‍‌service.

5. Ancestry

Ancestry ‌‍‌‍‍‌‍‌‍‍creates an FAQ templates that is unique and individualized to the information of the user account.

When you are logged in, the FAQ page adjusts the content to genetically reflect your specific results and details of the account, thus being of utmost relevance to users.

A personalized experience like this is extremely instrumental in the case of Ancestry’s audience, whose primary concern is usually seeking help for their distinctive genealogical research.

Having the personalized material along with the convenient links to the settings and results of the account, Ancestry is not content with just having a standard FAQ page but rather a unique encounter to each user.

6. DoggieLawn

DoggieLawn, the provider of earth-friendly dog potty solutions, features a simple FAQ page with a small twist: it offers live chat support.

Essentially, the live chat option is there for the user during business hours and if they want more personalized assistance; they may quickly connect with a representative.

Aside from the neat and easily understandable answers on the FAQ page, it also features accordion-style dropdowns where the users can extend each question with more detail.

By providing live chat, the company ensures its customers get the necessary help without having to leave the current page.

7. Etsy

Etsy splits the FAQ page into the two main parts: buyers’ and sellers’. In such a way, each user is extremely facilitated in finding the questions relevant to his/her role.

Additionally, a search bar is implemented on the top of Etsy’s FAQ page, which enables users to quickly locate the desired answer.

Moreover, the “Get Help with an Order” button is a resource primarily intended for customer service tasks and goals related to order issue resolution.

Besides that, the division of questions for buyers and sellers ensures that users will not have to go through unnecessary information.

8. Fabletics

Fabletics, the e-commerce activewear subscription service, follows a category-based method for its FAQ page. Users are allowed to select from different categories such as order issues, returns and exchanges, and membership questions.

After choosing a particular topic, users will find the list of most frequently asked questions that are quite easy to read and understand.

Moreover, the brand provides its users with a checkbox list of related questions that could be accessed anytime they want to learn more about the topic at hand.

This technique lessens the need for users to open several pages in order to find the information they want.

9. Liquid Death

While Liquid Death, a peculiar brand which intentionally sells water in tallboy cans, integrates wit into their FAQ page along with the practicality. The tone of their responses is light and interesting, which is quite consistent with their brand’s loud character.

Though joking is done, the FAQ page is quite neat and efficient in the way it clearly and shortly explains users’ common queries.

Liquid Death incorporates accordion-style dropdowns whereby the questions are grouped, and the headings that are in the color of gold help users to easily navigate through the topics.

Apart from the fact that the page is a feast for the eyes, it is also made with the same boldness that the brand is known for.

10. Mailchimp

Mailchimp‘s FAQ page is distinctive due to its concentration on the empowerment of users.

The page is very well organized with marked sections for different topics such as billing, account setup, and email marketing.

At the end of each FAQ section, Mailchimp makes it very convenient for customers to reach out for support via different contact methods such as live chat and ‍‌‍‍‌‍‌‍‍‌email.

The‍‌‍‍‌‍‌‍‍‌ FAQ section additionally engages user-friendly tutorials and manuals that lead the users through the process of creating campaigns and solving issues, thus, it is a highly valuable resource.

11. McDonald’s

McDonald’s FAQ page is straightforward and efficient, with the facility to filter the explanations based on such areas as nutritional information, restaurant locations, and franchise opportunities.

This feature is particularly useful for those who want to get the information they need without scrolling through unnecessary content.

One of the prominent features is the capability to narrow down the search results with a filter so that the customers can concentrate only on the most relevant information.

This filter mechanism makes the customer experience better, especially while using a large FAQ library.

12. Microsoft

On the Microsoft FAQ page, one can find an extensive knowledge base that addresses a broad spectrum of topics, ranging from account management to software issues.

The FAQ is a well-structured one with distinct categories and links that direct users to their required content instantly.

One of the features which can be considered as a great idea is the expanding sections that make the page less cluttered and more organized but at the same time, they offer a lot of useful details.

Besides that, Microsoft provides the possibility to get in touch with Support for further help.

13. Nintendo

The FAQ page of Nintendo is a traditional Q&A layout and has the additional features like jump-to lists for quick access to different parts.

The questions in the FAQ are arranged in various topics such as hardware troubleshooting, game support, and account management.

What is especially helpful is the method of Nintendo that categorizes the FAQs by product and game series.

Hence, the users will not have difficulties to access the answers related to their Nintendo consoles or games.

14. Upwork

Upwork, which is a platform for freelancers, boasts a very user-friendly FAQ page template. The most common queries are suggested by a powerful searching bar that is placed at the page top.

Queries are separated by categories, and users may apply filters to select topics such as freelancer support, client support, or account management.

Also, Upwork has a section with related topics that helps the users quickly to get access to the most relevant resources if they don’t want to perform multiple searches.

The page will provide support contact and community access if the user can’t find the required information.

15. Vrbo

Vrbo is a good example of how to design an FAQ page allowing for different types of users.

The FAQs are divided into different parts catering to travelers and property owners so that users can quickly locate the answers most suitable for them.

Every segment consists of categories that include booking, payments, and property management, with accordion dropdowns being used to simplify the navigation.

The FAQ page also features some beneficial visuals and a rating system that helps the users to rate the fairness of each article.

16. Wandering Bear

Wandering Bear, a coffee company that is known for its distinct branding method, adopts a humorous style on its FAQ page.

The brand’s cheerful, offbeat tone makes the Q&A section enjoyable even if it is a matter of addressing issues like shipping or product information.

In spite of the jokes, the FAQ section succeeds in its mission by offering detailed, simple, and logically structured answers.

Besides providing information, the page is also great fun as it offers the link to some other sources such as product ‍‌‍‍‌‍‌‍‍‌guides.

17. WhatsApp

The‍‌‍‍‌‍‌‍‍‌ WhatsApp FAQ section is easy to navigate, it has a table of contents which is a drop-down list and helps users to get the exact location of the questions they have related to the app’s features, security, and privacy.

The FAQ page of WhatsApp displays the right side with popular topics thus allowing the users to quickly get the most frequently searched questions.

People willing to search specific issues can use a search bar.

18. Wistia

Wistia is a video hosting platform that provides an FAQ page with a floating footer.

This footer section contains a search bar and a support ticket submission button enabling users to access help whenever they want easily.

This site also has a straightforward layout and presents the articles of different categories such as video management, analytics, and integration.

The FAQ page is a user-friendly interface with call-to-action buttons placed properly.

How to Create an FAQ Page: 5 Best Practices

The creation of an effective FAQ page involves much more than just providing answers. What are the eight best practices when designing an FAQ page?

Use Data to Guide Content: Employ Google Analytics, Google Search Console, and customer support data to get information about what questions your customers most frequently ask. This will ensure that you cover the most necessary topics.
Keep It Simple: Do not attempt to impress visitors with tons of information which can easily confuse them. Concentrate on the common and important questions and provide clear, concise answers.
Make It Mobile-Friendly: A great number of users would want to access your FAQ page through mobile devices, hence you should make sure that your page is mobile-friendly and navigation is easy on all screen sizes.
Include Contact Options: Even if you have the perfect FAQ page, some customers will still require personal assistance. Make your customer support contact details visible and easily accessible.
Monitor and Improve: See how customers use your FAQ page by monitoring their behavior. Check which questions are most frequently searched and update your content correspondingly.

Common FAQ Page Mistakes to Avoid

Here are the pitfalls that can be found in FAQ pages and should be avoided when making an FAQ page:

Overloading with Information: Keep answers brief and to the point. If more detailed information is needed, link to other resources.
Lack of Organization: Group questions into categories to make navigation easier for users.
Ignoring Updates: Regularly refresh your FAQ page to ensure it remains relevant and ‍‌‍‍‌‍‌‍‍‌accurate.

Contact Websfirm to Get More Out of Your FAQs

Need help optimizing your FAQ page or creating one from scratch? Contact Websfirm to ensure your FAQ page is a powerful tool for both customer service and SEO.

We can help you craft a page that meets the needs of your customers while boosting your business’s efficiency.

Rajesh Chakraborty

I’m Rajesh Chakrabortty, an experienced SEO expert haveing 10+ years experience in digital marketing. With a passion for driving digital growth and innovation, I specialize in optimizing websites to rank higher on search engines, enhancing visibility, and generating meaningful traffic.